AI visibility

AI visibility is the measurement side of the work AEO and GEO name. It is not one number: it is a small family of them, made up of mention rate, position within the answer, sentiment, share of voice against named competitors, and which of your pages were cited as sources. A vendor dashboard that collapses all of that into a single score has made choices about weighting that you should be able to see.

The measurement is sampling, not counting, and that is the part most often glossed over. No engine exposes an index you can query, so every figure comes from asking prompts and reading what comes back, and AI answers are non-deterministic enough that the same prompt twice can name different brands. A number only means something once the prompt set, the engines and the competitor set are fixed and the run count is stated.

Visibility is the outcome, not the lever. A brand can watch its score fall for a month without learning that a CDN rule started returning 403 to GPTBot, because the dashboard reports the symptom and the cause sits in the site's own configuration. That is why we pair the tracking with a readiness audit: the visibility number tells you where you stand, and the fix list tells you what to change.

Frequently asked questions

Is AI visibility the same as AEO?

No. AEO is the work, AI visibility is the measurement of whether it landed. The two are quoted interchangeably in vendor marketing, which is worth watching for when comparing tools.

How is AI visibility measured?

By running a fixed prompt set against each engine on a schedule and recording mentions, positions and cited sources. Because answers vary between runs, the trend across repeated runs is the measurement and a single run is an anecdote.

Can I check my AI visibility for free?

You can check the readiness side for free, which is the part you control. Our free check takes a domain and no credit card and reports whether AI crawlers can reach and read the site.